Privacy Policy
Pragma Dental Effective Date: 7/31/2026 Last Updated: 8/26/2026
Pragma Dental (“Pragma Dental,” “we,” “us,” or “our”) owns and operates the website located at www.pragmadental.com (the “Site”). We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit or interact with our Site, how we use it, who we share it with, and the choices you have.
By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.
Note: This Privacy Policy addresses information collected through our website and related marketing activities. It does not cover protected health information (“PHI”) we collect and use as your dental care provider, which is instead governed by our HIPAA Notice of Privacy Practices, available in our office and upon request.
1. INFORMATION WE COLLECT
We collect information in the following ways:
A. Information You Provide Directly
When you use our Site, request an appointment, contact us, submit a form, chat with us, or otherwise interact with us, you may voluntarily provide:
- Name
- Phone number
- Email address
- Mailing address
- Appointment preferences and reason for visit
- Insurance information (if submitted through a form, not for treatment purposes on this Site)
- Any other information you choose to include in a message, form, or comment
B. Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies, pixels, tags, and similar technologies, including:
- IP address and approximate location
- Browser type and device information
- Pages viewed, links clicked, and time spent on the Site
- Referring website or search terms that led you to our Site
- Call activity, such as the phone number you called from and the call recording/transcript (via call tracking technology described below)
2. ADVERTISING & TRACKING TECHNOLOGIES
We use a number of third-party advertising and analytics tools to understand how visitors use our Site, to measure the effectiveness of our marketing, and to show relevant ads to prospective patients. These tools may place cookies, pixels, or similar tracking technology on your device when you visit our Site or interact with our ads.
Advertising platforms we use to market our practice:
- Google Ads
- Meta (Facebook and Instagram) and Meta Ads
- TikTok
- Other Google advertising products and entities (e.g., Google Display Network, YouTube)
Tracking and analytics software installed on our Site:
- Google Analytics — collects data on website traffic, user behavior, and site performance
- Google Tag Manager — manages and deploys the tracking tags described in this Policy
- Meta Pixel — tracks visitor activity for Meta advertising performance and audience building
- CallRail — tracks and records phone calls generated from our Site and ads to help us understand which marketing efforts are generating patient calls
These tools may collect information such as pages visited, actions taken (e.g., submitting a form or clicking “Call Now”), device and browser data, and, in the case of CallRail, the phone number and audio of calls placed to numbers displayed on our Site.
How this information is handled:
Information collected through these advertising and tracking tools is used strictly to measure marketing performance and improve our advertising, website experience, and patient communications. This data is:
- Kept confidential and protected within our office and marketing systems
- Used only for internal purposes, such as evaluating which ads and marketing channels are working, improving our Site, and following up with prospective patients who have reached out to us
- Never sold to third parties. We do not sell, rent, or trade the personal information we collect through advertising or tracking technology to outside companies for their own marketing purposes
Please note that Google, Meta, and TikTok are independent companies with their own privacy policies governing how they process data collected through their advertising products. We encourage you to review their policies directly:
- Google Privacy Policy: https://policies.google.com/privacy
- Meta Privacy Policy: https://www.facebook.com/privacy/policy/
- TikTok Privacy Policy: https://www.tiktok.com/legal/privacy-policy
3. HOW WE USE YOUR INFORMATION
We use the information we collect to:
- Respond to appointment requests, questions, and messages
- Communicate with you about our services, promotions, and office updates
- Operate, maintain, and improve our Site and its content
- Measure and improve the effectiveness of our advertising and marketing campaigns
- Understand which marketing channels bring patients to our practice
- Comply with legal obligations and protect the security of our Site and business
4. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We may share information only in the following limited circumstances:
- Service Providers: With vendors who perform services on our behalf, such as our website host, analytics providers (Google Analytics, Google Tag Manager), advertising platforms (Google Ads, Meta Ads, TikTok), and call tracking provider (CallRail). These providers are only permitted to use the information to perform services for us.
- Legal Requirements: If required by law, subpoena, or legal process, or to protect the rights, property, or safety of Pragma Dental, our patients, or others.
- Business Transfers: In connection with a merger, sale, or transfer of practice assets, subject to the same commitments described in this Policy.
5. COOKIES & YOUR CHOICES
Cookies are small text files stored on your device that help our Site function properly and allow the advertising and analytics tools described above to operate.
You can control or disable cookies through your browser settings. Most browsers allow you to block or delete cookies; however, doing so may affect certain features of our Site. You can also opt out of interest-based advertising through:
- Google Ads Settings: https://adssettings.google.com
- Meta Ad Preferences: https://www.facebook.com/adpreferences/ad_settings
- TikTok Ad Preferences: within your TikTok account settings
- Digital Advertising Alliance opt-out: https://optout.aboutads.info
We do not currently respond to browser “Do Not Track” signals.
6. DATA SECURITY
We take reasonable administrative and technical measures to protect the personal information collected through our Site. Information gathered for internal marketing purposes is kept secure within our office systems and is only accessible to authorized staff. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
7. CHILDREN’S PRIVACY
Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children through the Site. If you believe a child has provided us with personal information, please contact us so we can remove it.
8. YOUR RIGHTS AND CHOICES
Depending on where you live, you may have rights regarding your personal information, such as the right to request access to, correction of, or deletion of information we hold about you, or to opt out of certain marketing communications. To make a request, please contact us using the information below.
You may unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in those emails.
9. LINKS TO OTHER WEBSITES
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policy of any site you visit.
10. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. The “Last Updated” date at the top of this page indicates when this Policy was last revised. We encourage you to review this page periodically.
11. CONTACT US
If you have questions about this Privacy Policy or how your information is handled, please contact us:
Pragma Dental 1900 Northwest Expressway, Suite R205 Oklahoma City, OK 73142
Phone: (405) 200-1993 Email: [email protected]
This Privacy Policy is provided for general informational purposes and should be reviewed by a qualified attorney to ensure it meets all applicable legal requirements (including HIPAA, state privacy laws, and advertising platform requirements such as Google’s and Meta’s business tool terms) before publishing to your website.